Searchanise is a global e-commerce search and merchandising platform trusted by over 16,000 online stores worldwide. The product optimizes the shopping experience for millions of B2C users globally, processing over 1 billion search queries annually.
Product: Web Application (SaaS Admin Panel)
Target Audience: E-commerce store administrators & merchants
Role: Senior Product Designer
Team: Chief Product Officer, Product Manager, Project Manager, Frontend & Backend Engineers
Timeline: August 2024 — November 2025
Redesign the admin panel to align with modern Shopify Design Guidelines (Polaris) and technical standards, while optimizing the front-end codebase for seamless multi-platform scalability.
Dashboard before redesign
Dashboard after redesign
The legacy admin interface was falling behind current UI standards and platform requirements for Shopify, BigCommerce, and Wix, risking app store compliance and merchant retention.
To modernize the UI without halting active feature development, we led a dual-track strategy: maintaining the legacy platform while building a scalable, next-gen architecture in parallel.
An initial MVP draft had been prepared by a previous designer. My role was to audit and scale this foundation: aligning components with Shopify Polaris, polishing edge cases, and delivering a production-ready design system and UI.
I transformed outdated UI patterns into a scalable design system, fully aligning it with Shopify Polaris guidelines and React component architecture.
Working file: Design system components
I consolidated two competing menu structures into a single, intuitive hierarchy
Filter management page
I redesigned the filter creation and editing flow. Previously, users couldn't see available and selected values side by side when adding a filter. By introducing a dual-table UI pattern, I made the selection process clear and transparent.
Filter value management UI
Collaborated with the team to introduce a new Synchronization section, allowing merchants to set up indexing schedules and track critical store update notifications.
Synchronization management interface
Successfully migrated core functional modules to the new system. Achieved precompliance with Shopify’s technical guidelines and design standards.
Thank you for your attention
2026 Viktor Seleikov